Take a look what's inside:
Hello fellow learner!
This week we discuss the book Scaling Up from author Verne Harnish.
In one sentence, this book gives you proven tools for building a dominating business in any industry.
Although this sounds like an intro to almost any business book – this one really delivers on its promise. It’s one of the most dense and hands-on business books you’ll read.
Some of this week's action tips:
1. BRANDING: Create a One-Phrase Strategy for your business.
This is your internal 'tagline' that supports the brand promise. I'm using the word internal because this isn't necessarily your external selling point. For example Southwest Airlines use the phrase 'wheels up!'.
2. ACCOUNTABILITY: Always assign accountability to a person who has the potential to stretch the goal.
Don't assign accountability to a person who has already reached the limit of his/her capabilities.
3. METRICS: Choose a 90-day theme and metric for your business.
Make this the #1 priority for which all activities should focus on. For example, theme = marketing, metric = new email subscribers.
4. VALUES: Measure your values (and track them).
Be sure to measure the values in your organization, even if you're a solopreneur. Link concrete and measurable behaviors to your values, and check them regularly.
Our favorite quote about growing your business:
Entrepreneur | Marketeer | Psychologist
Favorite business books:
- Scaling Up
- High Output Management
- Book Yourself Solid
- Brand You 50