PURPLE COW

Transform your business by being remarkable | taught by Jan Smit

Take a look what's inside:

The book in one sentence

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”

Three business strategies you'll learn:

1. How to find your biggest fans

2. How to use strong opinions to grow your brand

3. How to use the right emotions to make your product or service memorable

Our favorite quote:

Something to think about..

1. Make a list of your main competitors: how does YOUR business stand out?

2. Have you identified the key differentiator for your most loyal customers?

3. How often do you say no to customers that aren’t a good fit?

Time to learn!

Jan Smit
Jan Smit
Co-Founder Business Book Academy

Entrepreneur | Marketeer | Psychologist

Favorite business books:

  • Scaling Up
  • High Output Management
  • Book Yourself Solid
  • Brand You 50

Here's an overview

Summary
Hide Content
More Learnings
Hide Content
Something to think about....
Hide Content