Take a look what's inside:
This book is from the guy behind the all-time bestseller Getting To Yes.
But as always, we are trying to apply the book's principles to the art of getting more customers.
The book in five concerns:
According to the book, there are five core concerns that you should always take care of during a negotiation.
The authors advise you to do the following:
- Express appreciation
- Build affiliation
- Respect autonomy
- Acknowledge status
- Choose a fulfilling role
Three ways to use the book to get more customers:
- Get more customers by being personal (in a digital age)
- Get more customers by being consistent in your values, your product and your communication
- Get more customers by matching your status
Our favorite quote:
Time to learn
Entrepreneur | Marketeer | Psychologist
Favorite business books:
- Scaling Up
- High Output Management
- Book Yourself Solid
- Brand You 50