Beyond Reason

Using Emotions As You Negotiate | taught by Jan Smit

Take a look what's inside:

This book is from the guy behind the all-time bestseller Getting To Yes.

But as always, we are trying to apply the book's principles to the art of getting more customers.




The book in five concerns:

According to the book, there are five core concerns that you should always take care of during a negotiation.

The authors advise you to do the following:

  1. Express appreciation
  2. Build affiliation
  3. Respect autonomy
  4. Acknowledge status
  5. Choose a fulfilling role




Three ways to use the book to get more customers:

  1. Get more customers by being personal (in a digital age)
  2. Get more customers by being consistent in your values, your product and your communication
  3. Get more customers by matching your status

Our favorite quote:


Time to learn

Jan Smit
Jan Smit
Co-Founder Business Book Academy

Entrepreneur | Marketeer | Psychologist

Favorite business books:

  • Scaling Up
  • High Output Management
  • Book Yourself Solid
  • Brand You 50

Here's an overview

Beyond Reason - Using Emotions as You Negotiate
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