Take a look what's inside:
The book in one sentence:
“Today, the defining skills of the previous era—the “left brain” capabilities that powered the Information Age—are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous—the “right-brain” qualities of inventiveness, empathy, joyfulness, and meaning—increasingly will determine who flourishes and who flounders.”
Three business strategies you'll learn:
1. How to find meaning in your work (in 5 steps)
2. How to find your business story
3. How to use empathy to connect with your customers
Our favorite quote:
Something to think about..
To create a storyline for your personal brand or your business, this should answer the two most important questions for your customers:
1. Does he understand my world?
2. Will he be able to help me?
Time to learn!
Entrepreneur | Marketeer | Psychologist
Favorite business books:
- Scaling Up
- High Output Management
- Book Yourself Solid
- Brand You 50