A Whole New Mind

Why Right-Brainers Will Rule the Future | taught by Jan Smit

Take a look what's inside:

The book in one sentence:

“Today, the defining skills of the previous era—the “left brain” capabilities that powered the Information Age—are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous—the “right-brain” qualities of inventiveness, empathy, joyfulness, and meaning—increasingly will determine who flourishes and who flounders.”

Three business strategies you'll learn:

1. How to find meaning in your work (in 5 steps)

2. How to find your business story

3. How to use empathy to connect with your customers

Our favorite quote:

Something to think about..

To create a storyline for your personal brand or your business, this should answer the two most important questions for your customers:

1. Does he understand my world?

2. Will he be able to help me?

Time to learn!

Jan Smit
Jan Smit
Co-Founder Business Book Academy

Entrepreneur | Marketeer | Psychologist

Favorite business books:

  • Scaling Up
  • High Output Management
  • Book Yourself Solid
  • Brand You 50